On Instagram

Welcome to the wonderfully curated world of being an Instagram creator, where we turn everyday moments into content and convince ourselves this post might be the one.

We frame our lives just right. The brunch looks better from this angle. The sunset hits harder with a filter. And somehow, our hair always cooperates the moment the camera flips around. It’s not fake… it’s just highly edited optimism.

We’ve mastered the art of making the ordinary feel extraordinary. A coffee becomes a vibe. A walk becomes a moment. A mirror becomes a full-blown photo shoot. All in pursuit of those little heart-shaped affirmations that tell us someone, somewhere, gets it.

Is it a little performative? Sure. But it also takes creativity, confidence, and a surprising amount of effort to show up consistently and share a version of ourselves we’re proud of. Even if it’s not the whole story.

Do we live for the likes? Maybe a little.

But we’re also chasing something bigger. Recognition. Connection. A shot at turning scrolling into something real.

We’re not famous yet.

But we’re finna be.

You’ve now found the staple t-shirt of your wardrobe.

Material:

• 4.3 oz., 32 singles

• 50% polyester, 25% combed ringspun cotton, 25% rayon jersey

• Note: The Polyester content is transitioning to Recycled Polyester. Mixed inventory may occur.

Feature:

• 1x1 baby rib-knit set-in collar

• Satin label

• Sideseamed

• We have a recycling program for all fabric waste collected from the cutting process. All fabric scraps are sent to a recycling company that cleans and processes them to be used for cushion filling, rugs, etc. To date, 24.3M pounds of fabric have been recycled.